Blog Post

5 Reasons to Sell Your Condo this Winter

Raynor Powell • December 18, 2019
Oh, the weather outside might be frightful...but selling your condo might be oh so delightful! We often hear that Spring is the best time to list your property for sale. And while the warmer air and budding trees can bring more traffic to your property, there are 5 great reasons to consider a winter listing.

1. You are competing against fewer properties
Since most people wait until spring to list their property, there are fewer condos on the market during the winter months. And that means more visibility and interest for your property. 

2. Buyers are more serious
While you may see less traffic to open houses and fewer showings, you can bet that those who do make an effort to see your property are serious buyers. Think about it. Not many people are going to don their boots and parkas and trudge through snow, sleet and whatever else winter throws at them, just to window shop. If they’re braving the weather, they’re serious.

3. Relocation, relocation, relocation
Did you know that January is the biggest month for corporate relocations? Whether it’s new budgets, new business plans or new directions, many companies relocate employees at the beginning of the year. This means buyers may need to find a place quickly.

4. Bonus time
The end of the year is a big time for holiday and year-end bonuses. As well, people often retire at the end of the year and find themselves with an extra-large payout. This extra cash may prompt some potential buyers to consider a move sooner. 

5. More money potential
It’s simple economics - supply and demand. With fewer properties on the market, serious buyers will not want to miss out on a property, so you’ll find fewer low-ball offer tactics. In fact, sold to asking price ratios tend to be higher in winter.

If you are thinking of putting your condo on the market soon, consider the benefits of a winter listing. And if you do, here are some great tips for getting your property winter-showing ready. 

And as always, don’t hesitate to give me a call on 647-716-1276 or drop me a line to help get you started.
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